FOUR GENERATIONS TAKE THE LEAD AT MOORDDRIFT DAIRY
Moorddrift Dairy is arguably the oldest dairy farm within South Africa’s northernmost province, Limpopo.
The picturesque family-owned farm will be celebrating its centenary in 2012.
How it all began:
1912 – Hendrik Smit bought the farm, Moorddrift, measuring 2,500 morgan (2,300 Ha), for the sum of 2,082 pounds sterling, eight shillings and tuppence. Hendrik was born in Malmesbury in the Boland, hence the Cape Dutch style buildings on the farm. At the time of purchasing the farm, he was a stockbroker in Johannesburg and came to live on the farm in 1923. He was a very successful racehorse breeder.
1931 - William, Hendrik’s eldest son (born in 1912), joined his father on the farm. Together they centred the main farming activities on citrus, groundnuts, beef cattle and a small Ayrshire dairy herd. Butter was made for the family’s own use and raw milk was sold to town for the first time in 1936. They produced 50 gallons of milk per day and used a mule cart to transport goods to town.
1972 – Ken, William’s eldest son, joined his father and grandfather on the farm. Farming shifted to cotton under irrigation, a beef herd and the dairy, which by then had become more prominent.
1983 – The milk factory was upgraded to include milk pasteurisation and its products were marketed and sold through small convenience stores (commonly referred to in South Africa as café’s) and the only chain store operating in the region, OK Bazaar.
1993 – By now, Moorddrift’s milk production process also included homogenisation. Milk was packed and distributed through further retail outlets in Mokopane (Potgietersrus) and Polokwane (Pietersburg). Everything revolved around the production of good quality milk and ensuring that the business remains a sustainable and highly successful enterprise.
1996 – The dairy herd was sold and milk was collected from various farmers in the area in order to concentrate on additional distribution channels. |